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Finding Your Niche in the Cannabis World — A Realm of Endless Possibilities

Published: Feb 25, 2023   

Cannabis has become one of the fastest-growing industries in the world, but how can small businesses capture their share of the market without losing their identity?

Whether your focus is in fiber, seed, roots, or cannabinoids, the cannabis plant has the potential to propel your ideas into real, tangible benefits for your business and your community. Katie Moyer, founder of Kentucky Hemp Works, has encouraged and inspired cannabis startups all over the U.S., promoting fellowship among competitors and service to the cannabis industry’s local communities.

Wherever you are, and whatever your focus, cannabis has the potential to create or improve local jobs by utilizing the strengths and values of your business and team. Rather than reinvent the wheel, let the excitement and appeal of cannabis be a launching point for your vision, without changing who you are at your center.

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