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Less Than a Third of UK Consumers Are Confident in CBD Labelling, Poll Finds

By Leo Bear-McGuinness

Published: Mar 11, 2020   
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Few people in the UK appear to have confidence in the regulation of CBD products, a new survey has found.

Less than a third of respondents (29 percent) said they were confident that CBD products are labelled with the correct information and properly tested by a regulatory authority.

Until recently, the UK’s booming CBD market had largely outpaced official regulation. But in February, the country’s Food Standards Agency (FSA) stepped in and announced that CBD products will be “taken off the shelves” by March 2021 if they haven’t gained regulatory approval.

In a positive sign for the industry’s regulation, 74 percent of survey respondents said they supported the FSA’s measure, while 46 percent said they would be more likely to buy CBD products that had been produced to tight regulatory standards.

The survey was commissioned by the Association for the Cannabinoid Industry (ACI) and conducted by the polling company YouGov.

“The FSA has taken a positive step by providing regulatory clarity. This will lay the foundations of a legal and trustworthy CBD industry in the UK,” commented Dr Parveen Bhatarah, the ACI’s regulatory lead.

“The public is very aware of this and their positive reaction to guidance from the FSA reinforces the need for such leadership.”

The poll involved 2065 adult participants from across the UK. The majority (71 percent) were aware of CBD products, but only 16 percent claimed to have purchased one.

Leo Bear-McGuinness

Science Writer & Editor

Leo joined Analytical Cannabis in 2019. From research to regulations and analysis to agriculture, his writing covers all the need-to-know news for the cannabis industry. He holds a Bachelor's in Biology from Newcastle University and a Master's in Science Communication from the University of Edinburgh.


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